Effort feels good.
There’s something deeply satisfying about the grind—the sense of accomplishment, the forward motion, the evidence that you’re doing the work.
But what I’ve discovered after multiple venture exits and years of teaching Quantum Surfing? Effort can also be a hiding place.
From my upcoming book, Quantum Surfing: The Innovator’s Guide to Being Lucky, Aligned, and Unstoppable: “We build mountains just so we can climb them, because somewhere along the way we learned that worthiness must be earned. Here’s the head-spinner: sometimes the grinding is you resisting ease. The quantum architecture doesn’t require your suffering. It only asks for your alignment.”
The slower pace protects us from the energetic onslaught of abundance. So we plod. We optimize. We make incremental improvements that feel productive but don’t actually move the needle.
10x scaling is different. It’s not about working harder. It’s about adopting an outsized lens for your business—and your life.
Serving 100 clients? How could you serve 1,000?
Generating $200,000 in revenue? How could you generate $2 million?
Working 60 hour weeks? How could you work 6?
The paradox: 10x results rarely require 10x effort. Often, they require less. 10x leaps require creative clarity—and the willingness to subtract everything that doesn’t scale.
When you imagine this audaciously, something shifts. You stop tinkering with what exists and start asking: What would have to be true? What would I need to subtract? What actions actually scale?
Here’s the Maverick truth: 10x thinking without 10x being? That’s just strategy.
The leap happens when you close the energetic gap—when you’re fully being Future You in thought, feeling, and action. Not someday. Now.
You’re already putting in the effort. Why not make it 10x?
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Surfing Together
10x scaling in community is like surfing together. The acceleration compounds. You see someone else catch a wave and suddenly your own seems more possible.
That’s why I’m thrilled to announce that the Mavericks Collective now includes 10x Venture Scaling Workshops every four months.
Our first workshop is Thursday, March 12.
We’ll progress through a proven framework and reading list. You’ll identify your unique ability, define your 10x leap, and select the three priorities that will move you there fastest.
The Mavericks Collective is a global community of entrepreneurs and purpose-driven creators—monthly meetups, 10x workshops, a private global network, serendipity dinners, and first access to retreats.
Use code LUCKY to get your first month free and pop into the workshop. (Here.)
Because you’re already doing the work. Let’s make it 10x—with less grind and more joy. 🌊
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P.S. Want a pro surfing tip?
Once you’re on your 10x wave, focus. The most abundant people I reach out to have mastered the art of the upbeat no. They respond fastest, and warmly decline when needed. Like, “Hey Monica. Congrats!!! I’m not a good fit but rooting for you!” Or “Congrats Monica! Would love to support but can’t take another commitment right now. Wishing you the absolute best 🙌”
No guilt. No over-explaining. And notice the energy—congratulatory and genuinely cheering me on even as they said no.
Align your yeses and your nos. When you’re surfing the big waves, your attention is your direction.
