My clients shape the future. Hands down, they are creative visionaries. Together, we put strategy into action.
OMNISCIENCE
Venture-backed AI startup Omniscience wanted a polished brand and site that would resonate with their target customer - traditional insurance companies navigating a rapidly changing world of fire and flood events brought on by climate change. Translating the value of Omniscience’s advanced mathematical models and AI innovation to be accessible to, and trusted by, insurance executives was the challenge, and opportunity.
BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, COPYWRITING, IMAGERY, VIDEO, GRAPHICS, SITE DESIGN AND IMPLEMENTATION
TURTLE ISLAND
Luxury private island resort Turtle Island Fiji, popular in the 1990s, desired a rebrand to capture the attention of the discerning traveler and travel tastemakers. In addition to updated branding, messaging, imagery and site reflecting sacredness of place, the resort and guest accommodations were redesigned with inviting, rustic luxe interiors. The relaunch was lauded by the industry, and the resort swept global awards, resulting in a leap in occupancy and revenue.
BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, COPYWRITING, IMAGERY, VIDEO, GRAPHICS, SITE DESIGN AND IMPLEMENTATION
AQUIFI
Previously named Imimtek, this venture-backed AI technology visionary desired a name and brand more evocative of the ease and innovation of their pioneering imaging systems. The notion of dynamic, fluid intelligence inspired the Aquifi name. The resulting professional polish translated well worldwide, particularly among Asian clients, eventually resulting in a venture exit.
RENAMING, BRANDING, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, IMAGERY, VIDEO, GRAPHICS, PRODUCT PHOTOGRAPHY, COPYWRITING, SITE DESIGN AND IMPLEMENTATION
PRACTICAL FEET ADVISORS
Transformational leadership coach Pam Chaloult wanted the messaging on her website to reflect the quality and substance of her offerings. We clarified her positioning, structured and refined her messaging, and selected imagery to complement the vibe of her updated site. Once complete, Pam confidently shared her site with prospective clients and her broader community of social venture leaders. Over the next 6 months, Pam quadrupled her revenue.
POSITIONING, MESSAGING, COPYWRITING, IMAGERY
BUDGETA
Tech startup pioneering a cloud-based SaaS budgeting application wanted a name that was accessible and easily remembered by their corporate clients. Budgeta was selected, and brand style was adopted to connote ease, simplicity and straight-forward communications. Budgeta grew among blue chip clients and was acquired by Sage Software.