My clients shape the future. Hands down, they are creative visionaries. Together, we put strategy into action.

Monica’s magic is mystical. You won’t even know it’s happening until it’s done, and you won’t really be sure what happened except you know now everything makes sense. ‘Everything’ being your big idea and how it aligns with what your soul wants, how your big idea can work in a practical sense — the financial guidance, the connections you might need to bring it to life — and how your idea, importantly, fits in the rest of your life.

The process we used made my big entrepreneurial vision settle beautifully and comfortably into all aspects of my life. Monica inspires everyone around her to do incredible things with their life, and guides the way to that reality.

— Kit Hayes, Global Group Brand Strategy Manager, YouTube

OMNISCIENCE

Venture-backed AI startup Omniscience wanted a polished brand and site that would resonate with their target customer - traditional insurance companies navigating a rapidly changing world of fire and flood events brought on by climate change. Translating the value of Omniscience’s advanced mathematical models and AI innovation to be accessible to, and trusted by, insurance executives was the challenge, and opportunity.

BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, COPYWRITING, IMAGERY, VIDEO, GRAPHICS, SITE DESIGN AND IMPLEMENTATION

TURTLE ISLAND

Luxury private island resort Turtle Island Fiji, popular in the 1990s, desired a rebrand to capture the attention of the discerning traveler and travel tastemakers. In addition to updated branding, messaging, imagery and site reflecting sacredness of place, the resort and guest accommodations were redesigned with inviting, rustic luxe interiors. The relaunch was lauded by the industry, and the resort swept global awards, resulting in a leap in occupancy and revenue.

BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, COPYWRITING, IMAGERY, VIDEO, GRAPHICS, SITE DESIGN AND IMPLEMENTATION

Monica has a certain magic that produces exceptional results. Working with her, the most impressive thing was the laser focus she brought to dissecting the story, reshaping it both fiercely and gently, so I could uncover a deeper truth and break through to the most empowering trajectory. Monica is an evolutionary force for transformation. She is absolutely at the apex of what she does. I have incredible respect for her. She kicks ass.

— John Quigley, activist and acclaimed aerial artist

AQUIFI

Previously named Imimtek, this venture-backed AI technology visionary desired a name and brand more evocative of the ease and innovation of their pioneering imaging systems. The notion of dynamic, fluid intelligence inspired the Aquifi name. The resulting professional polish translated well worldwide, particularly among Asian clients, eventually resulting in a venture exit.

RENAMING, BRANDING, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, IMAGERY, VIDEO, GRAPHICS, PRODUCT PHOTOGRAPHY, COPYWRITING, SITE DESIGN AND IMPLEMENTATION

BUDGETA

Tech startup pioneering a cloud-based SaaS budgeting application wanted a name that was accessible and easily remembered by their corporate clients. Budgeta was selected, and brand style was adopted to connote ease, simplicity and straight-forward communications. Budgeta grew among blue chip clients and was acquired by Sage Software.

NAMING, BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, POSITIONING, MESSAGING, COPYWRITING AND SITE DESIGN

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