My clients shape the future. Hands down, they are creative visionaries. They absolutely inspire me.

OMNISCIENCE

Venture-backed AI startup Omniscience wanted a polished brand and site that would resonate with their target customer - traditional insurance companies navigating a rapidly changing world of fire and flood events brought on by climate change. Translating the value of Omniscience’s advanced mathematical models and AI innovation to be accessible to, and trusted by, insurance executives was the challenge, and opportunity.

BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, COPYWRITING, IMAGERY, VIDEO, GRAPHICS, SITE DESIGN AND IMPLEMENTATION

Monica has helped to shape the vision and story across 3 of my funded startups, all of which were acquired. She understands the true essence of the entrepreneur’s vision. It’s very hard to find this talent, and Monica is certainly exceptional. It’s not just one bright moment with her. It’s a lot of experience and methods that she brings to get to the key story, and strategy. My advice is to bring Monica in as early as possible, laying the strategic foundation for growth and success.

— Eran Palmon, serial venture-backed entrepreneur

TURTLE ISLAND

Luxury private island resort Turtle Island Fiji, popular in the 1990s, desired a rebrand to capture the attention of the discerning traveler and travel tastemakers. In addition to updated branding, messaging, imagery and site reflecting sacredness of place, the resort and guest accommodations were redesigned with inviting, rustic luxe interiors. The relaunch was lauded by the industry, and the resort swept global awards, resulting in a leap in occupancy and revenue.

BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, COPYWRITING, IMAGERY, VIDEO, GRAPHICS, SITE DESIGN AND IMPLEMENTATION

We worked with Monica to launch Covo, our San Francisco coworking space, and Monica’s influence has helped to drive our strong reputation and membership sales. She posed all the questions that would deliver maximum impact. Monica has so much experience, and that comes through in her guidance and advice. Moreover, I felt supported by Monica, which is gold in the wild ride of an entrepreneur. She is positive, affirming and respectful, and made me feel that I was undertaking something worthwhile and impactful.

— Rebecca Pan, Founder & CEO, Covo and 7x serial entrepreneur

AQUIFI

Previously named Imimtek, this venture-backed AI technology visionary desired a name and brand more evocative of the ease and innovation of their pioneering imaging systems. The notion of dynamic, fluid intelligence inspired the Aquifi name. The resulting professional polish translated well worldwide, particularly among Asian clients, eventually resulting in a venture exit.

RENAMING, BRANDING, IDENTITY DESIGN, PALETTE, TYPOGRAPHY, POSITIONING, MESSAGING, IMAGERY, VIDEO, GRAPHICS, PRODUCT PHOTOGRAPHY, COPYWRITING, SITE DESIGN AND IMPLEMENTATION

Monica’s magic is mystical. You won’t even know it’s happening until it’s done, and you won’t really be sure what happened except you know now everything makes sense. ‘Everything’ being your big idea and how it aligns with what your soul wants, how your big idea can work in a practical sense — the financial guidance, the connections you might need to bring it to life — and how your idea, importantly, fits in the rest of your life.

The process we used made my big entrepreneurial vision settle beautifully and comfortably into all aspects of my life. Monica inspires everyone around her to do incredible things with their life, and guides the way to that reality.

— Kit Hayes, YouTube Social Impact Leader

PRACTICAL FEET ADVISORS

Transformational leadership coach Pam Chaloult wanted the messaging on her website to reflect the quality and substance of her offerings. We clarified her positioning, structured and refined her messaging, and selected imagery to complement the vibe of her updated site. Once complete, Pam confidently shared her site with prospective clients and her broader community of social venture leaders. Over the next 6 months, Pam quadrupled her revenue.

POSITIONING, MESSAGING, COPYWRITING, IMAGERY

Monica has a certain magic that produces exceptional results. Working with her, the most impressive thing was the laser focus she brought to dissecting the story, reshaping it both fiercely and gently, so I could uncover a deeper truth and break through to the most empowering trajectory. Monica is an evolutionary force for transformation. She is absolutely at the apex of what she does. I have incredible respect for her. She kicks ass.

— John Quigley, activist and acclaimed aerial artist

BUDGETA

Tech startup pioneering a cloud-based SaaS budgeting application wanted a name that was accessible and easily remembered by their corporate clients. Budgeta was selected, and brand style was adopted to connote ease, simplicity and straight-forward communications. Budgeta grew among blue chip clients and was acquired by Sage Software.

NAMING, BRANDING, COMPETITIVE IDENTITY LANDSCAPE, IDENTITY DESIGN, POSITIONING, MESSAGING, COPYWRITING AND SITE DESIGN

MONICA LAURENCE — Branding. Digital Design. Savvy strategy.
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